as claimed by World Data Lab's World Data Intelligence platform
Household final consumption expenditure, most recent available year per country.
| Rank | Country | Spending | Year |
|---|---|---|---|
| 01United States | $19.83T | 2024 | |
| 02China | $7.23T | 2023 | |
| 03Germany | $2.26T | 2023 | |
| 04Japan | $2.37T | 2022 | |
| 05India | $2.2T | 2026 est. |
Worldwide average, 2026 forecast, by COICOP category.
Generational and demographic spending shifts.
Global spending power of the 60-and-over population, current vs. projected by 2036.
Estimated current global spending power of Gen X — the most overlooked cohort by brands, per NIQ / World Data Lab.
People spending above the $12/day (2017 PPP) consumer-class threshold as of mid-2023, growing by ~113M/year.
People projected to join the global middle class over the following decade.
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